It’s another brilliant day despite all the chaos going on in the world.
Today, I wanted to talk about a very important aspect of blogging: Email Lists. One of the first things I wanted to talk about email lists is that it’s different from a WordPress subscribe list.
The WordPress subscribe list also asks for your email address, but it’s controlled via WordPress. Which means, it’s a little harder managing a solid base for your followers. So let’s take a look at five things you should know about email lists.
An email list is a personal way to connect with your blog readership. You manage the emails (and the frequency of it), the content (it doesn’t always have to be a blog update), and etc., etc. Having an email list ensures you have a more solid audience than a WordPress subscriber’s list since you can get more personal with it.
Now obviously, this entails the readers of your blog. But at the same time, an email list doesn’t have to be constructed of people online who reads your blogs. It can be your family, friends, and other people who are willing to support you. Yes, you. They may read your blog every week, they may not. But the baseline of an email list should be the people who wants to support you in your endeavour called blogging. Having this foundation of followers can help you greatly as you grow your audience.
If you are a blogger and you do not have an email list, start one immediately. You would probably already have some subscribers on your blog. You can start by asking them (which is actually what I’m doing here).
Or, if you do not have a blog yet (but may want to start one in the future), you can also start an email list. The point is, having an email list will help you get the ideal audience basis. It’s kind of like having a certain stock before you try to increase the profit. The sooner you start off, the better it is.
This actually ties into a lot with blogging. When you start an email list, you’re trying to find an audience for whatever platform you have. On a YouTube channel, this would be like asking people to subscribe to your channel. In an email list, this is what you’re doing to direct your audience to your blog. (And in case you don’t have one yet, you’re sort of finding people who are invested in your future platform.) There are several email list providers out there, which I’ll be explaining a few points later in the HOW section.
I’ve already sort of answered the question, so if I sound like a broken record, bear with me. 🙂
You need an email list to grow the foundation of your audience. This is the people who will support you in your journey as a writer, and when you are published in the future (or start querying), will become the future readers of your book. I started blogging as a way of treating my writing as a profession. Of course, I do it for fun as well (because work can be fun), but it’s vital that you start connecting with the people out there. It’s important to connect with people because your voice matters. By starting an email list, you can ensure that you can communicate your voice to the world around you. It’s not the only way, but it’s highly effective.
And here we come to the practical part. We now (hopefully) understand the vitality of an email list and what it is. Here, I’ll outline a way to create an email list (courtesy of the YWW).
- Create an account using an email list provider, such as Mailchimp. There are other providers out there as well, so you may want to research a bit on it. But I highly recommend Mailchimp for first-time users.
- Create a list of people (family, friends, etc.) who will definitely say yes to be a subscriber. These are the people who are willing to be on your email list because they want to support you. Then ask them if they are willing to become subscribers.
- Next, create a list of people who may say yes. You don’t know if they’ll want to be on the list, but even if they don’t, someone else they know might want to be on the list. Contact them pretty much the same way you do in step 2.
- This is where things start getting tricky. You’ll start asking people you don’t know very well if they’re willing to subscribe. You can do this via blog (like I’m doing) or by other means of social media. Maybe you’re really close to getting 50 subscribers. You can use that and say, “If I could get you on my email list, you’ll be the 50th person. Would you be willing?”
You can also create incentives to get people to join you, like free wallpapers (if you’re an artistic person) or a short story you’ve written.
- You keep going until you hit certain milestones (i. e. First 10, 50, 100, etc.). Once you have a foundational list, it’ll start getting a little easier. And remember, don’t give up! I had a lot of trial and errors, and I still do. There’s no really easy way of doing this, but as long as you keep getting your voice out there, it will reach the people who need it.
Lastly, I would like to ask you, readers, if you are willing to become an email list subscriber. Other than weekly updates, you’ll get a more detailed view of my writing life, a free set of wallpapers designed by yours truly, etc., etc.
I am also taking a survey, so I would appreciate it greatly if you could take five minutes of your time to fill it out!
EMAIL LIST: https://mailchi.mp/6186b17dc58b/landingpagesj
Thank you for reading this post! Do you have an email list? Do you have any other questions about email lists that I didn’t cover? What are some ways you’ve used that worked with growing your email list? Let me know in the comments below; I’d love to chat with you!